The aim of experiential shopping is to ________.
A) increase impulse sales
B) convert shopping from a passive activity to a more interactive activity
C) simplify the purchase process
D) increase the percent of Web-based consumers who complete the transaction on a checkout counter

Question

Quizplus · Accepted Answer

Experiential shopping aims to transform shopping from a passive activity to a more interactive and engaging activity. It is meant to provide customers with a unique and memorable shopping experience that encourages them to stay longer, explore more products, and ultimately make a purchase. Experiential shopping is not necessarily focused on increasing impulse sales or simplifying the purchase process, although these may be byproducts of a successful experiential shopping environment. Additionally, the concept of Web-based consumers completing transactions at checkout counters is not relevant to experiential shopping, as it primarily pertains to physical retail environments.

The Aim of Experiential Shopping Is to ________