Which characteristic of advertising as a retail medium is correct?

Question

Quizplus · Accepted Answer

Retailers have access to a large number of media options, such as newspapers, television, social media, and email marketing. This allows them to select a medium that can best reach their target market.

Answer: C 
 Advertising allows retailers to create specific messages that appeal to their target market. For example, a retailer may advertise specific products or promotions that they know will appeal to a particular demographic.

Option A is incorrect because media rates for retailers are generally lower than those for manufacturers.

Option D is incorrect because advertising messages are usually concise and to-the-point, rather than long.

Which Characteristic of Advertising as a Retail Medium Is Correct