A major difference between advertising and publicity is based upon ________.

Name: A major difference between advertising and publicity is based upon ________.
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Question

Quizplus · Accepted Answer

Advertising involves payment for the media space or time used to deliver a message, while publicity involves free publicity through media coverage or word-of-mouth communication. The other options may vary between advertising and publicity campaigns, but they are not the major difference between them.

A Major Difference Between Advertising and Publicity Is Based Upon