A difficulty associated with the use of national magazines by an independent retailer with a narrow trading area is ________.
A) high waste in geographic coverage
B) low control over timing and placement of advertisements
C) long lead time
D) absence of discounts based on the number of insertions
Correct Answer:
Verified
Q21: A major difference between advertising and publicity
Q22: The most complex method of establishing an
Q23: Which sales promotion form seeks to develop
Q24: PMs are best defined as _.
A) promotional
Q25: An important advantage of advertising in comparison
Q27: The efficiency of a medium can be
Q28: A major advantage of personal selling is
Q29: Which medium offers a retailer the greatest
Q30: Which type of salesperson is generally associated
Q31: Extensive media coverage refers to _.
A) low
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