Which sales promotion form seeks to develop store loyalty?

Question

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Frequent shopper programs are designed to reward customers for their loyalty to a particular store or brand. By offering incentives such as discounts, free products, or exclusive promotions, stores can encourage customers to continue shopping with them, thus developing store loyalty. Prizes, referral gifts, and sweepstakes may attract customers to shop at a particular store, but they do not necessarily promote long-term loyalty.

Which Sales Promotion Form Seeks to Develop Store Loyalty