An advertisement in a local newspaper,featuring low interest-rate financing for consumers that purchase a top-of-the-line refrigerator,illustrates a(n) ________ ad.
A) institutional
B) competitive
C) reminder
D) pioneer
Correct Answer:
Verified
Q14: An advantage of a Yellow Pages listing
Q15: A(n)_ ad should be used to communicate
Q16: Which characteristic of advertising as a retail
Q17: Which medium is associated with a low
Q18: Which type of small retailer can have
Q20: In cooperative advertising,_.
A) a trade association promotes
Q21: A major difference between advertising and publicity
Q22: The most complex method of establishing an
Q23: Which sales promotion form seeks to develop
Q24: PMs are best defined as _.
A) promotional
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