Noncompeting retailers can share advertisements in media with broad geographic circulation.This strategy represents a ________.

Question

Quizplus · Accepted Answer

Noncompeting retailers sharing advertisements in media with broad geographic circulation is an example of a horizontal cooperative advertising agreement, which involves two or more companies that are in the same business and market their products or services to the same audience. Therefore, option D is the correct choice. Options A and B are incorrect as competitive advertisement refers to advertising that aims to promote a specific product or service over another, and pioneer advertisement is used to introduce a new product or service to the market. Option C is also incorrect as vertical cooperative advertising agreement involves companies at different levels of the supply chain working together to promote a product or service.

Noncompeting Retailers Can Share Advertisements in Media with Broad Geographic