Which of the following is an example of a disruptive innovation?
A) Apple begins selling its up-market iMac computer, and then it introduces an even more expensive version of the computer with a new screen designed for top-quality display.
B) A small pizza parlor located in the parking lot of a gas station becomes so popular that it takes over a large building and takes most of the customers that used to patronize the local Dominos and Pizza Hut.
C) Amazon announces that it will begin offering electronic books for lower prices on its electronic Kindle reading device.
D) An upscale department store, such as Neiman Marcus, decides to add a free personal shopping service for all customers who spend a minimum of $10,000 per year at the store.
E) A manufacturer of scales decides to change the basic design of its product so that the readout of a person's weight is presented digitally, in large glowing numbers that are easy to read.

Question

Quizplus · Accepted Answer

Disruptive innovation is a process in which a product or service takes root initially in simple applications at the bottom of the market and then relentlessly moves up the market, eventually displacing established competitors.

Which of the Following Is an Example of a Disruptive