Marketing research involves the gathering of information in order to determine who will buy the product and what the most effective promotion strategy would be.

Question

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Marketing research is conducted to gather information about the potential customers and their preferences, so that companies can make informed decisions about product development, pricing, promotion, and distribution strategies. The goal is to identify target customers, their needs, and their consumption patterns to better understand the market, competition, and trends. Based on the insights gained from research, companies can develop effective marketing plans and campaigns that resonate with their audience and lead to increased sales and profitability.

Marketing Research Involves the Gathering of Information in Order to Determine