The ________ is the specific group of potential customers toward which a venture aims its marketing plan.

Question

Quizplus · Accepted Answer

The target market is the specific group of potential customers that a venture aims to reach through its marketing efforts. It is the group for whom the product or service is intended and the focus of the marketing plan. B refers to external factors that are outside of the venture's control and may affect its operations, C refers to the path through which the product or service is delivered to the customer, and D is a more general term that doesn't necessarily convey the specific focus of the marketing plan.

The ________ Is the Specific Group of Potential Customers Toward