The ________ element of the marketing mix involves decisions as to what is the most appropriate channel.

Question

Quizplus · Accepted Answer

The distribution element of the marketing mix involves decisions about how to get the product to the intended target audience. This includes decisions about the most appropriate channels of distribution, such as direct sales, online sales, or through intermediaries such as wholesalers or retailers. The distribution element is therefore the most relevant when considering the appropriate channel for the product.

The ________ Element of the Marketing Mix Involves Decisions as to What