The use of micromarketing has the potential to create customer concerns about invasion of privacy.

Question

Quizplus · Accepted Answer

Micromarketing involves collecting extensive data on individual customers and using it to create highly personalized marketing efforts. This level of data collection can be seen as an invasion of privacy by some customers, which can lead to concerns and potential backlash against companies using micromarketing tactics.

The Use of Micromarketing Has the Potential to Create Customer