A characteristic of the overall cost leadership strategy is the incurring of start-up losses to build market share.

Name: A characteristic of the overall cost leadership strategy is the incurring of start-up losses to build market share.
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Question

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Start-up losses may be incurred in the short term to gain a larger market share and achieve economies of scale, which can ultimately lead to lower costs and higher profits in the long run.

A Characteristic of the Overall Cost Leadership Strategy Is the Incurring