Which of the following service quality descriptions would be considered "World Class"?
A) It raises the customer's expectations and improves continuously.
B) It exceeds the customer's expectations and is consistent on many dimensions.
C) It is less important than cost and is highly variable.
D) It contributes to service and plays an important role in total service.

Question

Quizplus · Accepted Answer

World Class service quality is characterized by continuously raising customer expectations and improving service delivery, ensuring that the service remains exceptional and ahead of competitors.

Which of the Following Service Quality Descriptions Would Be Considered