Which of the following dimensions of service quality is most important to customers?
A) Empathy.
B) Assurance.
C) Reliability.
D) Tangibles.

Question

Quizplus · Accepted Answer

Research studies show that reliability is consistently ranked as the most important dimension of service quality by customers. Reliability refers to the ability of a service provider to deliver the promised service dependably and accurately. It is essential for building trust and satisfaction with customers, so it is crucial for businesses to focus on improving their reliability as part of their service quality initiatives. While the other dimensions of service quality (Empathy, Assurance, and Tangibles) are also important, reliability is generally considered to be the most critical factor in customer satisfaction and loyalty.

Which of the Following Dimensions of Service Quality Is Most