Nielsen Media Research is known mostly for ratings in which mass medium?
A) The internet
B) Magazines
C) Television
D) Radio
E) Newspapers

Question

Quizplus · Accepted Answer

Nielsen Media Research is primarily known for its TV ratings, which measure viewership for programs and commercials on broadcast and cable networks. While Nielsen does also collect data on radio, digital media, and print publications, their television ratings are considered the most significant in the media industry.

Nielsen Media Research Is Known Mostly for Ratings in Which