The kind of research that helps media executives to make content decisions is called
A) effects studies.
B) theoretical research.
C) opinion survey.
D) policy analysis.
E) technological research.

Question

Quizplus · Accepted Answer

Opinion surveys are a type of research that collects data directly from audiences or target groups about their preferences, interests, and attitudes towards certain types of content. This type of research can help media executives make informed decisions about content creation and distribution based on audience feedback and demand. Effects studies and theoretical research may provide valuable insights, but they are not specific to content decisions. Policy analysis and technological research are not directly related to content decisions.

The Kind of Research That Helps Media Executives to Make