Which method does the PMB use to measure readership of Canadian magazines?
A) Total readership
B) Recent reading
C) Units sold
D) Circulation volume
E) Subscription sales

Question

Quizplus · Accepted Answer

PMB uses the Recent Reading method to measure readership of Canadian magazines. This method asks survey participants if they have read a particular issue of a magazine within the past three months, giving more accurate results than simply measuring circulation or subscription sales.

Which Method Does the PMB Use to Measure Readership of Canadian