CBS learned about the Dan Rather "sweater factor" from
A) opinion surveys.
B) critical studies research.
C) process studies research.
D) technological research.
E) effects studies research.

Question

Quizplus · Accepted Answer

Opinion surveys were used by CBS to learn about the "sweater factor" associated with Dan Rather. These surveys gauged public opinion and viewer preferences, which informed CBS about the positive reception to Rather's on-air appearance when wearing sweaters.

CBS Learned About the Dan Rather "Sweater Factor" from