Which was the first generation of media effects theories?
A) Minimalist
B) Two-step flow
C) Multistep flow
D) Cumulative effects
E) Powerful effects

Question

Quizplus · Accepted Answer

The Powerful Effects theory, also known as the Hypodermic Needle Theory or Magic Bullet Theory, was among the first generation of media effects theories. It suggested that mass media had a direct, immediate, and powerful effect on its audiences, as if the media were injecting its messages directly into the passive audience.

Which Was the First Generation of Media Effects Theories