Which theory claims that the influence of media messages is gradual over time?
A) Cumulative effects theory
B) Delayed reaction theory
C) Slow burn theory
D) Third-person effect theory
E) Postponed gratification theory

Question

Quizplus · Accepted Answer

Cumulative effects theory suggests that media messages have a gradual and cumulative effect on audiences over time. This theory proposes that repeated exposure to media content can gradually shape the attitudes, beliefs, and behaviors of individuals, even if the effects are not immediately noticeable.

Which Theory Claims That the Influence of Media Messages Is