An advertisement for a its wireless data service showed a mannequin of a laptop user perched on top of a billboard.The billboard caused fender-benders as drivers gawked,concerned that a distraught soul had climbed up and was ready to jump.Which kinds of skills would the company's marketing manager need the most to determine that the mannequin was creating bad publicity for the company?
A) informational
B) conceptual
C) interpersonal
D) decisional

Question

Quizplus · Accepted Answer

Conceptual skills are the ability to see the organization as a whole and understand how its different parts have an impact upon one another and its environment.

An Advertisement for a Its Wireless Data Service Showed a Mannequin