Apple and Samsung lead the cellphone industry and usually one or the other company leads the industry in phone sales.Which of Porter's five industry forces is this an example of?

Question

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This is an example of the "character of the rivalry" force in Porter's five industry forces. The competition between Apple and Samsung is intense, with each company constantly trying to outdo the other in terms of innovation, features, and marketing. This rivalry drives both companies to strive for excellence and to continually innovate and create new products.

Apple and Samsung Lead the Cellphone Industry and Usually One