Dana and John are expecting their first child and are purchasing furniture for the nursery. They are searching the Internet, reading parents' magazines and paying attention to the advertisements, and visiting many stores because they want to purchase the best quality furniture that fits their budget. In relation to the consumption process, what term refers to the effort they are expending to ensure they make the right decision?
A) cost
B) reaction
C) value outcome
D) benefit

Question

Quizplus · Accepted Answer

The correct answer is A: cost. Cost refers to the effort, time, and resources expended by consumers in the consumption process. In this case, Dana and John are expending effort to ensure they make the right decision by searching the Internet, reading parents' magazines, and visiting many stores.

Dana and John Are Expecting Their First Child and Are