Which discipline has contributed to consumer behaviour research by allowing researchers to interpret the relationships between consumers and the things they purchase, the products they own, and the activities in which they participate?
A) economics
B) sociology
C) anthropology
D) cognitive psychology

Question

Quizplus · Accepted Answer

Anthropology has contributed significantly to consumer behaviour research by providing insights into the cultural, social, and symbolic meanings of consumption. Anthropologists apply ethnographic methods to study the behaviours and assumptions of consumers in their natural settings, such as homes, workplaces, and markets. This approach allows researchers to understand the complex relationships between consumers, products, and cultural values, which shape consumption patterns and consumer identities. Anthropology also explores the role of emotions, rituals, and symbolism in consumption, which complements the more traditional economic and psychological perspectives in consumer research.

Which Discipline Has Contributed to Consumer Behaviour Research by Allowing