Melanie is a psychologist who studies consumer behaviour. She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. Which field of psychology is Melanie practising?
A) qualitative
B) personal
C) cognitive
D) social

Question

Quizplus · Accepted Answer

Melanie is studying the mental processes involved in consumer information processing, which falls under the field of cognitive psychology. Qualitative psychology involves studying subjective experiences and meanings, while personal psychology focuses on individual personality and traits. Social psychology examines how individuals interact with and influence each other in social situations. None of these fields directly address consumer behaviour in the way that cognitive psychology does.

Melanie Is a Psychologist Who Studies Consumer Behaviour