A description for a marketing course in a university course catalogue states, "This course represents the study of consumers as they go about the consumption process." What is the name of this course?
A) Consumer Marketing
B) Value-based Marketing
C) Consumption Marketing
D) Consumer Behaviour

Question

Quizplus · Accepted Answer

The course is described as studying consumers and their consumption process, which aligns with the field of consumer behavior. Therefore, the name of the course is likely Consumer Behavior. None of the other options accurately reflect the description provided.

A Description for a Marketing Course in a University Course