When consumers recognize they have an unmet need, they usually seek out specific products or services that they believe will satisfy that need and provide value to them. They are willing to give up something, such as money and effort, to find the products or services that will provide the benefits they seek. What term refers to the process that consumers go through to satisfy their needs?
A) marketing
B) consumption
C) exchange
D) purchase

Question

Quizplus · Accepted Answer

The process that consumers go through to satisfy their needs is called consumption, which involves the use of products or services to fulfill one's needs or desires. Marketing involves creating and promoting products or services to meet consumers' needs. Exchange refers to the process of giving and receiving something of value, while purchase specifically refers to the act of buying a product or service.

When Consumers Recognize They Have an Unmet Need, They Usually