How do hedonic value and utilitarian value differ?
A) Utilitarian value is an end in and of itself and hedonic value is a means to an end.
B) Hedonic value is very emotional and subjective in nature whereas utilitarian value occurs when consumers accomplish tasks.
C) Utilitarian value is immediate and hedonic value is delayed.
D) Hedonic value is more positive and longer-lasting than utilitarian value.

Question

Quizplus · Accepted Answer

Hedonic value is based on consumer emotions and subjective experiences, while utilitarian value is more task-oriented and functional. Utilitarian value is achieved when a consumer successfully accomplishes a task or solves a problem, while hedonic value is derived from the pleasure or enjoyment associated with using a product or service.

How Do Hedonic Value and Utilitarian Value Differ