A university realizes it needs to increase revenue in the face of severe budget cuts due to the weak economy. The school decides to pursue students who have some post-secondary but have not completed their degrees. To do this, the university is offering online degree programs, charges extra fees for these students, offers a wide selection of online courses each semester, and advertises on billboards, on radio, on television, and in newspapers. The school also sends direct mail letters to students who were previously enrolled at the school but did not complete their degree. What are the courses, tuition, online delivery, and promotion examples of?
A) corporate strategy
B) value enhancement
C) marketing tactics
D) marketing augmentation

Question

Quizplus · Accepted Answer

The courses, tuition, online delivery, and promotion examples all pertain to marketing tactics - specifically, the tactics that the university is using to pursue students who have some post-secondary education but have not completed their degrees. The university is offering online degree programs, charging extra fees, offering a wide selection of online courses, and promoting these offerings through various channels.

A University Realizes It Needs to Increase Revenue in the Face