Vans is a company that manufactures and markets shoes for serious skateboarders. These consumers are predominantly males who are 12-24 years old. What term refers to the market segment that Vans serves with a specific marketing mix?
A) preferred
B) optimum
C) target
D) segmented

Question

Quizplus · Accepted Answer

The term that refers to the market segment that Vans serves with a specific marketing mix is "target." Target market refers to the specific group of consumers that a company aims to reach and serve with their products or services. In this case, Vans is targeting male skateboarders between the ages of 12-24, and has tailored their marketing mix (product, price, promotion, and distribution) to appeal to this segment.

Vans Is a Company That Manufactures and Markets Shoes for Serious