Black and Decker is well known for power tools. However, if the company thinks of itself merely as a power tool company instead of a company that delivers the benefits users want, such as cut materials or holes in materials, it could be taking a short-sighted focus of its business. If a technologically advanced device is developed that could replace the need for power tools to deliver those benefits, this company could go out of business. What would Black and Decker be said to suffer from if this occurs?
A) brain drain
B) cognitive dissonance
C) marketing disconnect
D) marketing myopia

Question

Quizplus · Accepted Answer

Black and Decker would be suffering from marketing myopia if a technologically advanced device is developed that could replace the need for power tools to deliver the benefits users want. Marketing myopia is a situation where a company focuses on its products or services rather than on the benefits and experiences that these products or services provide to consumers. This short-sighted focus can lead to missed opportunities and potentially losing business to competitors who are focused on delivering the benefits and experiences that consumers want.

Black and Decker Is Well Known for Power Tools