What risk is faced by a company that views itself in a product business, rather than in a value- or benefits-producing business?
A) marketing myopia
B) cognitive dissonance
C) marketing dissonance
D) marketing disconnect

Question

Quizplus · Accepted Answer

A company that views itself purely as a product business may become overly focused on the features and capabilities of their products, rather than on the benefits and value they create for their customers. This can lead to marketing myopia, where they miss opportunities to better serve customer needs or fail to adapt to changing market trends.

What Risk Is Faced by a Company That Views Itself