In which marketplace condition do consumers NOT view all competing products as identical to one another?
A) product positioning
B) product differentiation
C) competitive advantage
D) market differentiation

Question

Quizplus · Accepted Answer

Product differentiation refers to the process of distinguishing a product from its competitors in the marketplace. This means that consumers do not view all competing products as identical to one another because each one has unique features or benefits. In contrast, in a marketplace with product positioning, competitive advantage, and market differentiation, consumers may view all competing products as relatively similar to each other.

In Which Marketplace Condition Do Consumers NOT View All Competing