Which concept is premised on the realization that a consumer is necessary and must play a part in order to produce value?
A) synergy
B) value integration
C) value co-creation
D) dyadic valuation

Question

Quizplus · Accepted Answer

Value co-creation is premised on the idea that consumers must play a part in creating value. This concept emphasizes the importance of collaboration between consumers and producers to create value for both parties. Synergy refers to the combined effort of two or more entities to produce a greater result than each could achieve individually, while value integration refers to the integration of different parts of a product or service to create value. Dyadic valuation is not a recognized concept in marketing.

Which Concept Is Premised on the Realization That a Consumer