Which of the following on a perceptual map represents the combination of product characteristics that provide the most value to an individual consumer or market segment?
A) touchpoint
B) maximum point
C) optimum point
D) ideal point

Question

Quizplus · Accepted Answer

The ideal point on a perceptual map represents the combination of product characteristics that provide the most value to an individual consumer or market segment. It is the point at which the consumer perceives the product as being the most desirable and offers the best combination of benefits. Therefore, the ideal point is the answer that represents this concept.

Which of the Following on a Perceptual Map Represents the Combination