Large drugstore chains know that most shoppers visiting their stores want to get what they need quickly without spending much time lingering in the store. That's why most of them are stand-alone stores instead of being located in shopping centres. Which type of motivations drive most consumers in these stores?
A) hedonic
B) utilitarian
C) physiological
D) end-state

Question

Quizplus · Accepted Answer

Utilitarian motivations drive most consumers in these drugstores as they are looking to quickly find and purchase the products they need. Hedonic motivations are more associated with leisurely shopping experiences and do not typically apply to drugstore shopping. Physiological and end-state motivations do not fit the context of the question.

Large Drugstore Chains Know That Most Shoppers Visiting Their Stores