Which motivation reflects a desire to acquire products that can be used to accomplish things?
A) utilitarian
B) hedonic
C) functional
D) end-state

Question

Quizplus · Accepted Answer

The utilitarian motivation reflects a desire to acquire products that can be used to accomplish things. This motivation is driven by the practical benefits or functional value that a product provides to the consumer. Consumers who are motivated by utilitarian values are focused on the usefulness, efficiency, and performance of the product. They are more concerned with how the product meets their needs and helps them achieve their goals.

Which Motivation Reflects a Desire to Acquire Products That Can