Which term refers to consumers with very high involvement in some product category?
A) product enthusiasts
B) market mavens
C) product endorsers
D) market movers

Question

Quizplus · Accepted Answer

Product enthusiasts are consumers who have a high level of involvement in a particular product category. They may be passionate about the product and have detailed knowledge about it. Market mavens, product endorsers, and market movers may also be knowledgeable about the product category, but they do not necessarily have a high level of involvement.

Which Term Refers to Consumers with Very High Involvement in Some