What level of involvement do product categories with personal relevance for consumers typically have?
A) high
B) moderate
C) low
D) enduring

Question

Quizplus · Accepted Answer

Product categories that have personal relevance for consumers typically have a high level of involvement. This is because they are seen as important to the consumer's life and can have a significant impact on their self-identity and self-expression. For example, a person who is passionate about fitness may be highly involved in the product category of workout clothing and equipment.

What Level of Involvement Do Product Categories with Personal Relevance