Which term best describes the situation in which consumers remember information better when the frame of mind they are currently in matches the frame of mind they were in when originally exposed to the information?
A) autobiographical memory
B) emotional contagion
C) emotional expressiveness
D) mood-congruent recall

Question

Quizplus · Accepted Answer

Mood-congruent recall refers to the phenomenon where individuals remember information better if their current mood or emotional state matches the mood or emotional state they were in when they originally encoded the information. This is because emotional stimuli are remembered with a greater degree of accuracy and detail than neutral stimuli.

Which Term Best Describes the Situation in Which Consumers Remember