Which term refers to the way the appeal of a marketing communication and its construction affect persuasiveness?
A) message effects
B) source effects
C) structural effects
D) central effects

Question

Quizplus · Accepted Answer

Message effects refer to the way the content and construction of a marketing message affect its persuasiveness. This includes elements such as the message source, message structure, and message content. It is distinct from source effects, which focus specifically on the credibility and attractiveness of the messenger. Structural effects and central effects are not commonly used terms in the context of marketing communication.

Which Term Refers to the Way the Appeal of a Marketing