Which statement does NOT accurately descsribe social judgment theory?
A) When an incoming message falls within the latitude of acceptance, assimilation occurs.
B) When the original attitude is positive, the latitude of rejection is large.
C) When the original attitude is held with much conviction, the latitude of acceptance is quite small and the latitude of rejection is large.
D) When an incoming message falls in the latitude of rejection, contrast occurs.

Question

Quizplus · Accepted Answer

This statement is inaccurate because when the original attitude is positive, the latitude of rejection is actually small, not large. This is because the individual has a strong positive attitude and is less likely to accept messages that go against that attitude.

Which Statement Does NOT Accurately Descsribe Social Judgment Theory