Which statement does NOT accurately summarize humour appeals?
A) Humour is most effective when it doesn't relate to the product being advertised.
B) Humorous ads can create a positive mood.
C) The overall effectiveness of a humorous ad depends on the characteristics of both the individual consumer and the advertisement.
D) The initial attitude that a consumer has regarding the product plays an important role in how a humorous ad will impact his or her attitude of the product.

Question

Quizplus · Accepted Answer

This statement is incorrect because humour is most effective when it does relate to the product being advertised. Humour can be used to highlight the benefits or features of the product in a memorable way. Humorous ads that are completely unrelated to the product may be entertaining, but they are unlikely to have a significant impact on consumer attitudes towards the product.

Which Statement Does NOT Accurately Summarize Humour Appeals