According to social judgment theory, what occurs when a message is viewed as being congruent with the initial attitudinal position and the message is received favourably?
A) enculturation
B) insinuation
C) acculturation
D) assimilation

Question

Quizplus · Accepted Answer

When a message is viewed as being congruent with the initial attitudinal position and the message is received favorably, the individual is likely to assimilate the information into their existing beliefs and attitudes. This means they will incorporate the message into their current worldview, resulting in reinforcement of their original attitudes.

According to Social Judgment Theory, What Occurs When a Message