Which term refers to the basic communication model from a traditional advertising perspective?
A) one-to-one approach
B) many-to-one approach
C) one-to-many approach
D) many-to-many approach

Question

Quizplus · Accepted Answer

The one-to-many approach is the basic communication model from a traditional advertising perspective, where the message is delivered from one source (the advertiser) to many receivers (the audience). This is the traditional way of communicating with mass audiences through traditional advertising media such as TV, radio, and print. The other options (A, B, and D) refer to different modern communication models that involve more interactive and personalized communication between the sender and the receiver.

Which Term Refers to the Basic Communication Model from a Traditional