Which type of analysis develops a profile of a consumer group based on tangible social characteristics such as age and income?
A) demographic
B) cluster
C) descriptive
D) psychographic

Question

Quizplus · Accepted Answer

Demographic analysis develops a profile of a consumer group based on tangible social characteristics such as age, income, education, gender, and ethnicity. Cluster analysis groups consumers with similar characteristics together, descriptive analysis summarizes data to make it more understandable, and psychographic analysis focuses on consumer attitudes, values, and lifestyles.

Which Type of Analysis Develops a Profile of a Consumer