Which term refers to the very large group of very poor consumers?
A) disenfranchised consumers
B) secondary consumers
C) unattractive consumers
D) bottom of the pyramid consumers

Question

Quizplus · Accepted Answer

The term "bottom of the pyramid consumers" refers to the very large group of very poor consumers, who may lack access to essential products and services due to their low income levels. This group has been the focus of some businesses and organizations seeking to create sustainable and socially responsible business models.

Which Term Refers to the Very Large Group of Very