A music company has identified its customer base using the variables age and gender. What has this company performed?
A) microanalysis
B) psychographic analysis
C) PRIZM analysis
D) demographic analysis

Question

Quizplus · Accepted Answer

The company has identified its customer base using the variables age and gender, which are demographic variables. Therefore, the company has performed a demographic analysis. A psychographic analysis examines the lifestyles, attitudes, and values of consumers, while PRIZM analysis is a marketing segmentation technique that uses demographic and consumer behavior data to classify consumers into distinct groups. Microanalysis is a more in-depth analysis of a particular market segment or target audience.

A Music Company Has Identified Its Customer Base Using the Variables