Which term refers to groups of consumers who develop relationships based on shared interests or product usage?
A) consumption groups
B) brand communities
C) lifestyle communities
D) aspirational groups

Question

Quizplus · Accepted Answer

Brand communities are groups of consumers who develop relationships based on shared interests or product usage. They often actively participate in conversations and activities related to the brand, creating a sense of community and loyalty. Consumption groups, lifestyle communities, and aspirational groups may overlap with brand communities but they are not specific to brand relationships.

Which Term Refers to Groups of Consumers Who Develop Relationships